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WOMEN’S BUYING POWER IN US

February 23, 2009

 

Women account for 85% of all consumer purchases

 

                                                                                       

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   Women carry 76 million credit cards, 8 million more than men.

 In 2001, US women’s purchasing power constituted the number 3 market in the world;

 the collective buying power exceeded the entire economy of Japan.

By 2010, women are expected to control $ 1 trillion, or 60% of the country’s wealth, according to

Women’s Buying Power

  • 94 %  HOME FURNISHINGS

  • 93% OTC   PHARMACEUTICOS       

  • 93%   FOOD

  • 92%   VACATIONS

  • 91% OF NEW HOMES

  • 89% BANK ACCOUNTS

  • 85% AUTO PURCHASES

  • 81% RIDING LAWN MOWERS

  • 80% HEALTH CARE

  • 66% PCs

Sources: The Business and Professional Women’s foundation

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